Thursday, February 28, 2008

El Segundo Beach Resort - 2020 (industrialization gets bitch slaped by the experience economy)




The future of the El Segundo power plant seems to be fading as Southern California Edison no longer needs power from the El Segundo plant. City councils have voted for the rezoning of the 33 acre site with plans in mind for a Beach Resort. If it is realized it would be the only beach resort operating between Santa Monica and Huntington Beach. Except for having the Chevron refinery and a waste treatment plant as its neighbor, it sounds like a great opportunity for El Segundo. But what of the existing power plant? Will reminiscence of its existence still remain on the new plans? Will this resort be completely detached from the aura of its site? What brand is El Segundo? I smell a thesis project brewing. out.

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